Alchemy has acquired North American distribution rights to James Franco’s Hollywood-set dramedy “Zeroville” for a 2016 release.

The film, based on the 2007 novel of the same name by Steve Erickson, stars Franco, Seth Rogen, Jacki Weaver, Megan Fox, Craig Robinson, Joey King, Dave Franco and Danny McBride. Filming began last October in Los Angeles.

Franco directs from a screenplay by Paul Felten and Ian Olds. The story centers on a young man obsessed with cinema who arrives in Hollywood in 1969 and climbs the ranks of Hollywood’s ’70s movie elite while finding true love to be a dangerous romance.

Producers are James Franco and Vince Jolivette via their Rabbit Bandini Productions banner, along with Caroline Aragon and Michael Mendelsohn via his Patriot Pictures banner.

Alchemy made the announcement at the Toronto Film Festival, where it has four titles screening — Nanni Moretti’s comedic drama “Mia Madre”; Yorgos Lanthimos’ satire “The Lobster,” starring Colin Farrell and Rachel Weisz; Gaspar Noé’s 3D sexual melodrama “Love” and Lucile Hadzihalilovic’s French horror film “Evolution.”

Alchemys’ Jeff Deutchman negotiated the deal with Michael Mendelsohn, Patriot’s CEO. Embankment is the international sales agent for the film.

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