New Films International will release James Franco‘s adaptation of William Faulkner‘s novel “The Sound and the Fury” on Oct. 23 in 11 theatrical markets as well as on VOD, the company announced Monday.
Franco stars alongside his “Pineapple Express” co-stars Seth Rogen and Danny McBride, as well as Ahna O’Reilly (“The Help”), Scott Haze, Joey King and Tim Blake Nelson.
“The Sound and the Fury” is based on Faulkner’s Nobel Prize-winning book of the same name, which was published in 1929. Set in Jefferson, Mississippi, the novel centers around the Compson family, former Southern aristocrats who are struggling to deal with the dissolution of their family and its reputation. Over the course of 30 years, the family falls into financial ruin, loses its religious faith and the respect of the town of Jefferson. Many of them die tragically.
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Matt Rager adapted the novel, which is the director Franco’s second Faulkner adaptation following “As I Lay Dying,” which premiered at the Cannes Film Festival.
“While most people recognize James Franco as a talented actor, we are excited to highlight him as a director with a keen eye for narrative stories. Coupled with his love of literature, we think ‘The Sound and the Fury’ is a wonderful addition to the New Film International slate,” said NFI president Nesim Hason.
Caroline Aragon of Made In Film-Land, Lee Caplin of Usonian Media Group, Vince Jolivette of RabbitBandini Productions and Miles Levy produced the film, which was executive produced by Nesim Hason of New Films International, Straw Weisman of Marquee Productions, Sezin Hason and Eddie Siman.

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